Norwegian company Ibexa, a specialist in Digital Experience Platforms (DXP), has announced the acquisition of French startup Quable, a provider of Product Information Management (PIM) solutions. This partnership aims to accelerate the growth strategies of both companies while offering a unified and composable platform to simplify the management of digital experiences.
Quable will maintain its autonomy while welcoming Ibexa as its majority shareholder. The company will continue developing its PIM platform under the leadership of its co-founders, François-Emmanuel Lamellière, Sylvain Gourvil, and Baptiste Legeay, while leveraging Ibexa’s expertise in international expansion.
Strategic synergy for businesses
This collaboration marks a significant step in consolidating the European digital ecosystem. By integrating PIM and DXP technologies, the two companies aim to empower brands to:
- Synchronize product information, assets, and marketing materials to speed up time-to-market.
- Deliver personalized and relevant experiences across all digital touchpoints.
- Ensure data consistency across all channels, including web, mobile, social media, and e-commerce.
This integration seeks to break down silos between marketing, product, e-commerce, and communication teams, promoting a more agile and cohesive approach to customer experience.
A European ambition driven by the QNTM group
Supported by the QNTM group, Ibexa aims to build a European leader in digital experience. François-Emmanuel Lamellière, CEO of Quable, shared his enthusiasm:
“Quable has achieved rapid growth thanks to the talent of our team and the strength of our ecosystem. Joining forces with a global player like Ibexa represents a significant step in our journey toward internationalization.”
A new chapter in digital innovation
This acquisition marks a strategic move toward creating an integrated and high-performing digital ecosystem capable of addressing the growing demands for customer experience solutions. By uniting their strengths, Ibexa and Quable aim to establish a European benchmark for digital solutions while accelerating their global expansion.
