ADTECH
-
With €3 Million in Funding, Mediads Accelerates Its Expansion in “Social Publishing”
Digital advertising is entering a phase of profound reassessment. For more than a decade, social platforms have imposed a model…
-
Happydemics raises €13 million to redefine the standards of advertising effectiveness measurement.
Happydemics aims to reshape the standards of advertising effectiveness measurement by leveraging artificial intelligence. The Paris-based scale-up offers a unified…
-
Equativ strengthens the retail media market with the acquisition of Kamino Retail
One of the French champions of online advertising, Equativ, has announced the strategic acquisition of Kamino Retail, a platform specialized…