Founded in 2019, the startup Bsport has established itself as a key player in the digital transformation of fitness centers and the wellness industry. Through its all-in-one SaaS platform, Bsport offers solutions tailored to evolving consumer habits and the operational needs of small and medium-sized businesses. Its mission: to simplify management, maximize efficiency, and drive the digital transformation of fitness-focused organizations.
A market-aligned offering
Bsport raises €30 million to digitalize fitness centers
The business model of fitness centers has undergone significant transformation with the rise of “pay-as-you-go” models and increasing demand for remote classes. From the outset, Bsport has adapted to these changes by launching a platform that manages registrations, payments, schedules, and customer loyalty. The solution also includes streaming tools for online classes and on-demand videos, addressing the growing need for flexibility.
The startup also stands out with its AI-powered marketing features, which enable advanced personalization of client communications. This innovation complements the ability for fitness centers to develop their own white-label app, enhancing their autonomy and brand image.
Product and marketing innovations driving additional revenue streams
Bsport goes beyond fitness center management. The startup plans to introduce dynamic pricing and affiliate functionalities, paving the way for new services such as selling sports equipment and organizing complementary cultural activities. With these developments, Bsport aims to become a global player across the wellness value chain.
A new funding round to fuel expansion
Bsport has recently closed a €30 million Series B funding round. Led by BASE10 and OCTOPUS VENTURES, the round also included SEED4SOFT and other historical investors. A portion of the funds will be allocated to strengthening its commercial teams in the UK, which already accounts for 20% of its client base, and continuing its expansion in Asia and the United States. Another portion will be used to restructure its capital, enabling early investors to exit.
Previously, Bsport raised €4 million in a Series A round led by SEVENTURE PARTNERS in 2023, along with €800,000 in seed funding supported by CHRISTOPHE CHAUSSON and business angels.
