The appointment of the former French government spokesperson and former minister of health, Olivier Véran, to the board of directors of Lunettes Pour Tous marks a strategic milestone in the development of the startup founded 10 years ago by Paul Morlet, which now aims to expand across Europe. To achieve this, the startup plans to actively advocate for the adoption of a common European model in the optical sector, inspired by the French model with its zero out-of-pocket costs.
Olivier Veran becomes an ambassador for his “100% Santé” reform, but this time on a European scale. Behind this initiative, the goal for Lunettes Pour Tous is to enter high-potential markets such as Spain, Italy, and Portugal, where access to eye care is sometimes limited. The company, founded by Paul Morlet, has already established a foothold in Belgium with three stores.
To implement this new phase of the company’s growth, QUILVEST and ODDO BHF AM have taken stakes in the business, holding 29% and 18% of shares, respectively, alongside Paul Morlet and Xavier Niel, who remain the majority shareholders with 53% of the company.
Today, the startup operates 23 stores, sold 374,000 products in 2023, and generated revenues of €33.7 million, a figure expected to exceed €50 million by the end of the year.
It is worth noting that in the optical sector, which has been heavily impacted by inflation, another startup, Jimmy Fairly, is also making its mark against traditional players.
