After five years of self-financing, OBJOW, a platform dedicated to enhancing corporate performance, has taken a strategic leap by raising €2 million. This funding round was led by EDENRED VENTURES, with participation from CRÉDIT AGRICOLE CRÉATION, HUB612 PARTICIPATIONS, HOLNEST, and BPIFRANCE. This milestone marks a turning point for the Lyon-based startup, which aspires to become the European leader in its field.
Controlled growth before acceleration
Founded in 2018, OBJOW pursued a self-financed development strategy during its early years. This approach allowed the company to focus on refining its solution to meet businesses’ needs for employee engagement. Over two years, OBJOW achieved a 16-fold increase in its annual recurring revenue (ARR), gaining clients such as MANPOWER, MGEN, CEGID, and YOPLAIT. By December 2023, the company had reached profitability.
Fundraising to drive expansion
With this new funding, OBJOW plans to expand its platform beyond sales teams to include departments such as HR and marketing. The company also intends to develop personalized coaching features and enhance the customization of goals and rewards. Additionally, the startup aims to grow its workforce in 2025 to support its ongoing development.
Promising results
OBJOW currently serves over 25,000 users in France and internationally. According to its clients, the platform has led to an average 18% improvement in performance indicators and a 60% reduction in time spent organizing incentives. ALEXANDRE LENORMAND, head of sales animation at CNP ASSURANCES, highlighted the tool’s impact: “With OBJOW, we see a significant improvement in commercial performance: on average, it results in one additional contract sold per sales advisor every two days.”
An ambitious goal: becoming the European leader
OBJOW aims to establish itself as the European leader within the next five years. The startup plans to solidify its presence in France before expanding into other European markets. Despite this rapid growth, the company remains committed to its bootstrap roots and aims to return to profitability by the end of 2025 after this new phase of acceleration.
