Sami, a startup specializing in decarbonization and ESG management for businesses, has announced the acquisition of Good Steps, a SaaS solution focused on CSRD compliance and CSR strategies.
Founded in March 2020, Sami quickly established itself as a key player in carbon accounting in Europe, attracting nearly 1,500 companies whose emissions exceed 30 million tons of CO2e. Through its platform and a network of over 100 consulting partners, Sami helped its clients reduce their emissions by 3% in absolute terms in 2023.
A collaboration that delivered results
The partnership between Sami and Good Steps began in February 2024, sparked by a simple call between Nicolas, Sami’s co-founder, and the Good Steps team. The two companies quickly realized their shared vision: developing robust SaaS tools combined with consulting expertise to help businesses effectively manage ESG data and implement CSR transformations.
In April, the two startups formalized their collaboration, with Good Steps becoming Sami’s CSRD hub. The results were immediate. Within weeks, 15 Sami sales representatives were trained on the solution, significantly boosting commercial performance by September. Sami projects that this collaboration alone could generate €1 million in ARR by 2025.
A strategic acquisition in a consolidating market
During the PRODURABLE event in October 2024, Nicolas and Tanguy, Sami’s leaders, proposed that Good Steps join the company. This acquisition was driven by a strategic need: to integrate a proven, high-performance CSRD solution into Sami’s offerings.
Alexandre Meyer, CEO and co-founder of Good Steps, highlighted the opportunity:
“European companies are seeking integrated solutions for their ESG and climate challenges. Partnering with Sami was an obvious choice to create a comprehensive offering and become a European leader in sustainability.”
Following three months of negotiations, the acquisition was finalized, with Good Steps’ team fully integrated into Sami in January 2025.
A shared ambition for Europe
With this acquisition, Sami and Good Steps have set ambitious goals:
- Supporting 10,000 European mid-sized companies with climate, ESG, and CSRD challenges.
- Collaborating with 500 consulting partners.
- Contributing to the avoidance of 10 million tons of CO2.
Tanguy Robert, Sami’s co-CEO, emphasized:
“Reporting is essential, but action is vital. By integrating Good Steps, we are accelerating the development of our CSRD features to deliver a platform that truly helps companies improve their ESG indicators.”
Founded in 2021, Good Steps carved out a niche as a specialist in strategic CSR management, offering features like stakeholder mapping, double materiality analysis, and CSRD reporting assistance. With over 200 clients and 50 consulting partners, the startup found strong market demand.
Driving collective innovation in a growing market
With a rapidly expanding market and ambitions of European leadership, Sami, which raised €4 million in November 2022, aims to solidify its position as a key player in guiding businesses through sustainable transformation.
