The electrification of corporate fleets has emerged as one of the most complex challenges in the energy transition. In the United Kingdom, more than half of all new electric vehicles are company cars, yet reimbursing employees for home charging remains a persistent friction point. Spreadsheets, expense reports, and manual errors still define the daily reality of many fleet managers.
Rightcharge has targeted precisely this weak link. Founded in London by Charlie Cook, the startup has built a payment infrastructure that automates home-charging reimbursements for electric fleets. Its platform connects directly to drivers’ energy accounts, crediting reimbursements to their electricity bills rather than their bank accounts. This model reduces the risk of fraud, ensures tax compliance, and automatically adjusts for changing tariffs.
Beyond simplicity, the issue is strategic. Across Europe, fleets represent a major lever for EV adoption but remain hampered by the administrative complexity of charging management. Traditional fuel-expense systems were never designed for the fragmented nature of electric charging across homes, offices, and public networks. Yet the cost of home electricity can be up to ten times lower than public charging rates. For large fleets, that price gap significantly affects both operating budgets and carbon footprints.
Rightcharge offers a pragmatic solution. The company provides a unified billing model for all charging use cases (home and public)via a payment card compatible with over 70% of the UK’s public charging network. AI-driven validation within the platform detects anomalies and ensures billing accuracy. Clients such as The Automobile Association (AA) report up to 90% savings on charging costs and around a 30% reduction in CO₂ emissions.
This model has begun to attract attention across Europe. In 2025, Rightcharge entered a partnership with Octopus Electroverse, the mobility arm of Octopus Energy, to deploy its technology in Germany, France, the Netherlands, Belgium, Norway, and Ireland. The collaboration could mark a step toward a European standard for EV charging payments, a sector still fragmented between charge-point operators, utilities, and service providers.
Europe’s ecosystem is now seeking to fill a gap left open by global payment giants. While Stripe built the backbone of online commerce, no equivalent infrastructure yet exists for electric mobility. From Monta in Denmark to Hubject in Germany, several startups are exploring this convergence of cleantech and fintech, within a market projected to exceed €30 billion in annual transactions by 2030.
Rightcharge fits squarely into this movement, laying the payment rails for a distributed energy economy. For companies, the challenge goes beyond accounting efficiency: it’s about integrating charging into the broader value chain, alongside fleet management, insurance, and carbon tracking.
London-based Rightcharge, founded by Charlie Cook, raised €1.8 million in 2025 in a Seed round led by Soulmates Ventures, with participation from Blackwood Ventures, Unruly Capital, and Purple Ventures. The company, which recorded more than tenfold growth in annual recurring revenue over the year, already serves major UK fleets such as The AA and is now expanding across Europe through its partnership with Octopus Electroverse.
