The hotel industry is facing a historic challenge: optimizing unoccupied rooms, a problem particularly evident during the day when most rooms remain empty. Founded in 2010 by David Lebée, DAYUSE seized this opportunity to capitalize on this “dormant inventory.” By offering hourly room bookings, the startup not only transformed the customer experience but also revolutionized hotel capacity management.
Through its platform, Dayuse enables hotels to maximize their revenue by offering daytime rooms to local clients, travelers passing through, or professionals working remotely. Thanks to this approach, hotels can increase their occupancy rates without interfering with their overnight bookings. For hotels, this model is a major asset, generating additional revenue while optimizing the use of hotel services such as pools, spas, and restaurants, which are often underutilized during the day.
Today, DAYUSE welcomes a new majority shareholder, MBO+.
MBO+ is a private equity player in the French lower mid-cap segment, supporting high-growth companies. Since its creation in 2002, the company has raised more than 1.4 billion euros through several dedicated funds, including MBO Buyout, MBO Flex, and MBO Continuation, which support SMEs and mid-sized companies valued between 20 and 200 million euros. MBO+ specializes in flexible financing solutions, combining equity and bond financing to help companies optimize their capital structure while minimizing dilution.
MBO+: a lever for scaling up
MBO+ aims to support Dayuse’s growth ambitions in the United States, its main market, and expand into new countries in Asia and Europe. The company plans to pursue external growth operations to broaden its offering and provide even more flexibility to hotels and clients. With over 800 million euros in business volume generated for its 8,500 partners across 28 countries, Dayuse aims to solidify its leadership position while exploring new market segments.
