Through an automated platform powered by artificial intelligence, Ramdam enables advertisers to maximize the impact of their social media campaigns by optimizing each step of the creative process.
Ramdam uses a model based on the analysis and management of UGC (User-Generated Content) to streamline the creation of video ads. The platform’s algorithm continuously analyzes the performance of creators on networks such as TikTok, Instagram, and YouTube, identifying those who deliver the best results for each campaign type. This process allows advertisers to select the most relevant creators and enhance content virality while reducing production costs.
“Our solution allows brands to regain control over the performance of their ads by eliminating uncertainty. Artificial intelligence identifies the highest-performing creator profiles and automatically generates creative briefs based on the market’s best practices,” explains Xavier de Baillenx, co-founder and CEO of Ramdam.
In addition to identifying creators, Ramdam also automates interaction management, from contracting to billing, making the process simple and fast for brands. The results are quantifiable: with over 100 clients worldwide, the platform already works with 20,000 creators and produces 1,000 videos per month.
“We designed Ramdam based on our own need to optimize social media advertising campaigns. Today, the platform combines performance and creativity, ensuring viral content while eliminating uncertainty,” adds Xavier de Baillenx.
To accelerate its technological development and strengthen its presence in the European and U.S. markets, Ramdam has recently completed a €3 million fundraising round. The round was led by The Moon Venture, with participation from the Paris Region Venture Fund (managed by Karista) and the Data Tech Fund, along with support from BPI France. These funds will enable Ramdam to intensify its technological innovation while expanding the reach of its Creative Intelligence platform.
