Berlin-based startup Upvest has positioned itself as a key player in the “Fintech-as-a-Service” sector. The company provides a white-label investment platform that enables fintechs and banks to offer investment products to their end users. Major clients include Revolut, N26, Bunq, Plum, and Raisin, granting Upvest access to a potential user base of 50 million individuals.
Upvest’s platform integrates services such as fractional stock trading, ETFs, and mutual funds through its API. In 2024, the startup processed 20 million orders, with recent activity reaching approximately one million transactions per week. The company plans to expand its offering with additional financial products like cryptocurrencies, derivatives, and bonds to address growing market demands.
Localization is a cornerstone of Upvest’s strategy. The company recently obtained authorization from the Financial Conduct Authority (FCA) in the UK and aims to tailor its services to local market preferences across Europe. Upvest is working to integrate region-specific investment solutions, such as France’s PEA or the UK’s ISA, which offer tax advantages and cater to local investor needs.
Operating in a competitive market, with players like Bitpanda also offering white-label solutions, Upvest stands out through its comprehensive infrastructure and strategic partnerships with leading fintechs. These collaborations position the company as a strong contender in the European fintech ecosystem.
Upvest recently announced a €100 million Series C funding round led by Hedosophia, with participation from Sapphire Ventures, Bessemer Venture Partners, and BlackRock. The funds will be used to expand its services, enhance regulatory compliance, and develop localized investment solutions to better serve European clients.
